How To win customers for life

Ways to win over a potential customer

Selling to interested customers is straightforward. They want exactly what you are offering. It is the ones that are disinterested that present a challenge. To turn around these customers, you need a bit of strategy. 

As a partner of the MyFIRST Personal Loans Partner Program, in addition to referring IDFC FIRST Bank personal loans to borrowers, use the below listed ways to connect with your social network, neighbours, relative and extended family and friend circle:

1. Create an educational mindset

If you are simply selling or pushing your products, the customer won't get convinced. Instead, focus on building awareness and educating them. Provide your prospects with industry insights that align with their demands. Tell them about the various innovative ways businesses across the globe are solving challenges. This will help you connect with your customers and establish that you are knowledgeable. More importantly, it will help you gain their trust. So, when you suggest they take a personal loan from IDFC FIRST Bank through your referral via the MyFIRST Program, they will be open to it.

2. Sell to the pain versus the gain

Normally, when clients don't move forward, it's not because they don't like you or your solution, but more often because they don't see the challenge that is being addressed as important enough. For example, if your customer is a local kirana shop owner and you are trying to convince them to move to digital payments, don't tell them they should do it because everyone else is doing it. Instead, tell them how streamlining their payments will rid them of counting cash and going to the bank every single day to deposit it. Tell them how they no longer have to worry about torn notes and how it is a safer option in today's world.

3. Play the long game

A common mistake people make is they let go of the customer or disconnect with them if they are not ready to invest in their product or service right away. If you want to succeed in what you are doing, you need to play the long game. If you believe that a prospect will need your product/service and the potential lead is sizable enough to warrant the investment in time and resources, maintain an ongoing relationship. Keep a line of communication open and check in often, so they think of you first when they are actually ready.

You can also suggest they take a personal loan from IDFC FIRST Bank to overcome their financial restraints. And by referring them on the MyFIRST Partner App, you can earn income for yourself, 1.5% of the loan amount disbursed.

4. Bring innovation to the table

The competition is so fierce in every industry that it is not enough to just do what others are doing. Businesses need to grow at a rapid pace and innovate to give customers what they want. Whether it is a cutting-edge product, service, or an existing product that fits with today's market needs, remember that it's not about you but your potential client.

5. Bring them outcomes, not products

Your customer needs to know you are their ally. Ensure they know how invested you are in their success. You can do this by bringing to them the outcomes, not just products and solutions.

How does MyFIRST Personal Loan Partner Program help?

The MyFIRST loan referral program is designed to offer a win-win solution to everyone. Your customer gets a personal loan easily from IDFC FIRST Bank, and you, as an intermediate will earn 1.5% of the loan amount. Joining this program is easy, safe, and does not require any payment or investment. And the best part is that you can earn up to Rs. 50,000 and more per month (T&C apply).

A referral program allows customers to refer and earn money by referring. Here's how a traditional.

Disclaimer

The contents of this article/infographic/picture/video are meant solely for information purposes. The contents are generic in nature and for informational purposes only. It is not a substitute for specific advice in your own circumstances. The information is subject to updation, completion, revision, verification and amendment and the same may change materially. The information is not intended for distribution or use by any person in any jurisdiction where such distribution or use would be contrary to law or regulation or would subject IDFC FIRST Bank or its affiliates to any licensing or registration requirements. IDFC FIRST Bank shall not be responsible for any direct/indirect loss or liability incurred by the reader for taking any financial decisions based on the contents and information mentioned. Please consult your financial advisor before making any financial decision.