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Digital transformation has led to massive growth across industries and verticals. Microsoft CEO Satya Nadella has famously said that every company is now a software company. This means that every organisation needs to think and operate like a digital company and create competitive value in the market. One way in which businesses differentiate themselves is through their marketing channels and content. As organisations rapidly progress on their digital journey, they depend heavily on digital marketing for their growth. As a result, content writers and content marketers are some of the most in-demand careers in the country.
By all accounts, content writing and marketing are riding the demand wave. But first, let’s understand the subtle difference between content writing and content marketing.
Content writing is a subset of content marketing. Content writers help execute the marketing strategy by creating content used in web pages, blogs, social media, email campaigns, and other collateral. Content marketing is the broader piece of the pie and more strategic formula that uses content as a means for demand generation. The content marketer designs the roadmap and creates/shares content to attract and convert prospects into customers.
Here’s why both content writing and content marketing are rewarding career choices:
1. Low entry barrier
A specialised certification and degree in content writing or marketing certainly help, but these are not necessary to get started. In fact, some of the top content writers don’t have a content writing or marketing degree and have made it into the profession through their superior research and writing skills. If you have a flair for writing on any topic and turning out creative, easy-to-read, and informative pieces, then content writing might be the right career choice for you. You can start by looking for freelance writing gigs found on LinkedIn, Glassdoor, and other websites.
2. No two days are alike
Content writing is a diverse landscape. One day you might be researching the most common types of coffee drinks and the next day writing about the best software to edit iPhone photos. Life as a content writer or marketer is seldom boring and provides umpteen opportunities to research, innovate and expand your portfolio. From blog posts to website landing pages to email campaigns, social media copy to videos, webinars, and Instagram ads, variety is the spice of a content writer’s life as you pen different types of content for varying formats.
3. Flexibility and freedom
Content writing and marketing are among the most remote-friendly jobs. You can literally work from anywhere in the world as long as you deliver the output. Especially in the post-pandemic world, remote content writing and marketing jobs have surged substantially. If you’d like to be an independent contractor or a freelance writer, you can manage multiple clients and be your own boss, enjoying the perks that come with your own business. Within a couple of years, you can even become an entrepreneur, hire content writers and offer content writing services at scale.
4. Opens up a world of opportunities
As a content writer and marketer, you will find tremendous opportunities to grow and diversify your income. If you have niche expertise in a domain, say cryptocurrency or finance, you can launch your own blog or video channel. It enables you to create a passive income stream by selling ad space, products/services, or affiliate marketing. If you have a STEM background, there is high demand for technical writers across the spectrum of industries. Content writers also transition into content marketers, content editors, strategists, and other lucrative career options as they gain experience and upskill in relevant domains, whether digital marketing or Search Engine Optimisation. In fact, many digital marketing experts in the C-suite have started their careers as content creators.
5. Psychic income
If you enjoy crafting compelling copy, strategising, and thinking of creative ways to market a product or service, then the job never seems like hard work. Content creators and writers enjoy psychic income as writing is undoubtedly one of the most valued skills to have. As content writers expand their skill set, they can create their own brand that earns them plenty of perks, including invitations to speak at events, webinars, judge competitions, and contribute as guest authors. The other bonus is the wide range of knowledge and perspective you gain due to the research you undertake. Not only do you sharpen your research acumen, but you also hone your creative skills and writing craft as you grow.
A quick search on the leading job portals reveals the countless opportunities in the content domain, right from content marketing, strategy to B2B content and technical writing. As the amount and preference of online platforms grow, the demand for content writing and marketing will rise with lucrative and highly satisfying jobs with immense career potential.
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