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When considering investment options, you think of the usual suspects: stocks, bonds, and real estate. But in 2025, new and unconventional avenues are gaining traction. These alternative investment options have begun to appeal to a younger, more tech-savvy audience looking for ways to grow their wealth outside of traditional methods.
Let’s explore some of the most surprising and emerging investment options of 2025. By the end, you’ll clearly understand why these alternatives are worth considering and how to get started. And, of course, you’ll also discover the importance of financial planning and liquidity management when exploring these exciting new opportunities.
So, what exactly are we talking about? Let's explore some of the most surprising investment options making waves in 2025:
1. Sneakers
Who would have thought that sneakers—something you wear daily—could also be an investment option? Sneaker culture has exploded in recent years. It is about fashion and has transformed into a full-fledged investment market. Limited-edition releases, collaborations between brands and celebrities, and vintage sneakers can all fetch serious cash.
What makes sneakers such a solid investment option? Scarcity. The rarer the shoe, the more valuable it becomes. For example, a pair of Dior x Air Jordan 1 sneakers, which retailed for approximately ₹1.5 lakh, was sold for about ₹13 lakh in the resale market.
To get started, focus on popular brands like Nike, Adidas, and Yeezy, and aim for those released in small quantities. Ensure your sneakers are in mint condition and keep the original packaging to maintain their value. Platforms like VegNonVeg, Mainstreet Marketplace, and Find Your Kicks make buying and selling easy.
2. Non-Fungible Tokens (NFTs)
In 2025, NFTs will continue to rise as a unique investment option. These digital assets, often art, music, or collectables, are bought and sold on blockchain networks, offering a level of transparency and security that traditional assets can’t match. The Indian NFT market generated approximately $1.03 billion in revenue in 2023. Collectables accounted for the largest share of the NFT market in India, with a revenue contribution of about 53.56% in 2023. Other segments include art, gaming, utilities, metaverse, and sports.
But, like all investment options, NFTs come with risks. The market can be volatile, and not all NFTs will retain their value over time. You must do thorough research and only invest in assets with the potential for long-term value.
Focus on NFTs tied to reputable creators, artists, or brands and pay attention to the underlying technology supporting them. Platforms like WazirX NFT and Rarible are popular marketplaces in India for buying and selling NFTs.
3. Fractional real estate
Real estate has long been a staple of investment options. But in 2025, the rise of fractional real estate is transforming how people invest in property. According to an analysis by JLL and Propshare, India’s fractional ownership market, valued at approximately $500 million today, is projected to expand tenfold to over $5 billion in managed assets by 2030.
Instead of buying an entire property, you can purchase shares of high-end properties. This way, investing becomes more accessible and less risky. Real estate investment trusts (REITs) and platforms like hBits allow investors to pool their funds and own fractions of properties that were once out of their financial reach.
This safe investment option allows you to diversify your portfolio without needing large capital. Plus, you get exposure to the real estate market’s growth and potential rental income. However, like all property investments, liquidity can be an issue, and the market’s volatility can impact returns.
If you’re new to fractional real estate investing, be mindful of management fees and the time it takes to see returns.
4. Rare wines
Wine investing has been a well-established option to invest money for centuries. However, 2025 is seeing a surge in interest from younger investors. Fine wines—especially those from renowned vineyards—have proven to be highly profitable over time. The Liv-Ex 1000 wine index showed a 24.6% return in 2022, outperforming major stock indices like the S&P 500.
India’s growing taste for fine wines and the rise of luxury consumption are opening avenues for this investment option. It’s not only an attractive way to diversify but also a unique asset that can potentially yield returns in the future.
Wines such as Château Lafite Rothschild or Romanée-Conti have seen their values appreciate significantly. The wine market is stable, and as long as it is properly stored and cared for, it has the potential for long-term growth.
5. Vintage items
The Indian collectibles market is projected to grow at a compound annual growth rate (CAGR) of 7.31% from 2023 to 2028, reflecting a robust interest in vintage and collectible items across various demographics. Vintage items—fashion, toys, or even furniture—are making a comeback as investment options. Collectables like vintage Barbie dolls, rare Pokémon cards, and antique furniture are being snapped up by investors looking to capitalise on their historical value.
Why are vintage items such good investment options? These collectables often have a strong cultural significance and are in limited supply. Their value increases as the original production runs ages and becomes rarer. What’s more, items in mint condition can command astronomical prices.
If you are a beginner, start by researching markets for specific collectables, such as toys or comic books. To maintain their resale value, ensure your items are authentic and in excellent condition.
Several key trends are driving the popularity of these investment options –
1. Digitalisation
The rise of NFTs, digital art, and online platforms for fractional real estate and sneakers has made investing more accessible than ever.
2. Cultural significance
Items like sports memorabilia, sneakers, and vintage collectables tap into nostalgia and cultural trends, often increasing their value over time.
3. Diversification
Many investors seek alternatives to traditional assets like stocks and bonds, and these investment options allow them to diversify their portfolios.
4. Youthful appeal
Millennials and Gen Z are in charge, leveraging technology and social media to discover and capitalise on new and good investment options in India.
Starting your journey into unconventional investment options is simpler than you think –
1. Do your research
Before investing in any alternative asset, research its market potential, risks, and rewards.
2. Start small
Don’t commit all your capital to one asset class. Spread your investments across different options to reduce risk.
3. Authenticate your assets
Always ensure the authenticity of your items to protect your investment.
4. Monitor trends
The world of unconventional investments is fast-moving, so stay updated on trends affecting your assets' value.
Investing in unconventional assets can be lucrative, but it requires careful planning. Here are some key points to consider –
1. Liquidity
Many alternative investments are illiquid, meaning you can’t sell them easily. Sneakers or NFTs might take time to find the right buyer, so you must be prepared for a long-term hold.
2. Financial planning
Diversify your portfolio to balance high-risk, high-reward investment options and safer, more stable assets like stocks or bonds. A well-structured financial plan ensures you’re not overly exposed to volatile markets.
3. Utilise high-interest savings accounts
Managing your cash flow is key to funding your investments. A good investment option for building your capital is a high-interest savings account. IDFC FIRST Bank offers a high-interest savings account to help you track your finances and grow your corpus to fund alternative investments. It provides a suite of benefits tailored for the modern investor, including,
a. High interest rates, helping savings grow steadily
b. Monthly interest credits, boosting compounding benefits
c. Zero-fee banking on essential services like debit card issuance, fund transfers (NEFT, RTGS, IMPS), or demand drafts
d. Features a 24/7 mobile app for UPI payments, automated bill payments, and real-time transaction tracking
e. Additional perks like lifetime free debit cards and unlimited free ATM transactions across India
Conclusion
2025 is shaping up to be an exciting year for alternative investment options. From sneakers to NFTs, these emerging opportunities offer a new way for investors to grow their wealth. While they come with risks, careful research and planning can yield significant rewards. With IDFC FIRST Bank Savings Account, you can easily manage your funds, ensuring you have the financial flexibility to pursue these opportunities.
Ready to explore safe investment options in India? Start your journey with proper financial planning, and let IDFC FIRST Bank Savings Account help you achieve your investment goals with the best tools to support your ambitions.
The contents of this article/infographic/picture/video are meant solely for information purposes. The contents are generic in nature and for informational purposes only. It is not a substitute for specific advice in your own circumstances. The information is subject to updation, completion, revision, verification and amendment and the same may change materially. The information is not intended for distribution or use by any person in any jurisdiction where such distribution or use would be contrary to law or regulation or would subject IDFC FIRST Bank or its affiliates to any licensing or registration requirements. IDFC FIRST Bank shall not be responsible for any direct/indirect loss or liability incurred by the reader for taking any financial decisions based on the contents and information mentioned. Please consult your financial advisor before making any financial decision.
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