Most Trusted Brands Of India 2021

With every organization trying to make their brand the consumers de facto choice, during this pandemic, trust becomes the foundation on which products and services stand tall, and in which the customer puts his or her faith.

So, we are proud to launch the inaugural edition of Most Trusted Brands of India 2021 in partnership with CNBC TV18. This flagship ceremony recognizes brands from significant sectors that have contributed to the nation building agenda, and celebrates the best the industry has to offer society and the economy. This one-of-a-kind platform is dedicated to commemorating the momentous developments undergone by a business, enterprise, or initiative. Trust is that intangible, emotive value that is so hard to quantify, but holds so much value, making some brands stickier, more beloved and more trusted than others of its kind.

Through a survey conducted by Allegiant Market research, this clutch of most trusted brands was identified, as perceived by channel partners and consumers in urban and rural (5 lakh+ towns) India across select categories and select brands. Respondents evaluated the brands on four key parameters, i.e., innovation, consistency in customer experience, value proposition, and advocacy. Telephonic, WhatsApp, and Face-to-Face interviews were conducted with the target group with a structured questionnaire. Respondents evaluated brands they were familiar with.