To respond to customers inquiries and fulfill requests.
To inform customer about important information regarding the Site, products or services for which customer apply or may be interested in applying for, or in which customer is already enrolled, changes to terms, conditions, and policies and/or other administrative information.
To deliver marketing communications that bank believe may be of interest to customer, including, ads or offers tailored to customers.
To personalize customer experience on the Site.
To allow customer to apply for products or services (e.g., to prequalify for a mortgage, apply for a credit card, or to open a retirement account, investment account or other financial product) and evaluate customer’s eligibility for such products or services.
to verify customer’s identity and/or location (or the identity or location of customer’s representative or agent) in order to allow access to customer’s accounts, conduct online transactions and to maintain measures aimed at preventing fraud and protecting the security of account and Personal Information.
To allow customer to participate in surveys and other forms of market research, sweepstakes, contests and similar promotions and to administer these activities.
To allow customer to use some Site financial planning tools. Information that customer enters into one of these planning tools may be stored for future access and use. Customer have the option not to save the information.
For business purposes, including data analysis, audits, developing and improving products and services, enhancing the Site, identifying usage trends and determining the effectiveness of promotional campaigns.
For risk control, for fraud detection and prevention, to comply with laws and regulations, and to comply with other legal process and law enforcement requirements.