Shwetdhara Program: Rural development through Dairy Farming
IDFC FIRST Bank in partnership with Vrutti and End Poverty has designed and implemented cattle care program in rural areas of Madhya Pradesh and Rajasthan to improve milk productivity of milch animals and increase income of small and marginal dairy farmers thereby providing them livelihood opportunities in a sustainable way. 11000 + rural households have been reached via this program by through services like Artificial Insemination, treatment, feed and fodder services, medicines supply for the cattle. This program is run at the grass root level by a cadre of women leaders in the community who enable last mile service delivery.
Since the commencement of this program in 2017, more than 800 community level trainings have been conducted to disseminate best practices on dairy farming. These trainings focus on key aspects of dairying like breed improvement and nutrition. The capacity building exercise is complemented with mechanisms that promote behavior change among farmers. This program enabled over 11,000 rural households across over 200 villages to gain access to good quality inputs and services required for effective dairy farming.
Over 200 Shwetdhara groups meet every month to discuss the best practices in dairying. This process is duly supported by a cadre of village level female volunteers called the Gram Sakhis. 7 Pashu Vikas Kendras (PVK) have been established which act as resource centers and are manned by veterinary doctor and extension officers. Till date Artificial Insemination Technicians (AITs) engaged with the program, provided around 5000 breed improvement services.